Concept to Completion
US Open Golf
Business and golf combine to drive results.
Developed 3- day customer “edutainment” programs throughout the US Open that included business-relevant meetings combined with golf event and customized on-site activation. C-level program nurtures major contract wins, increased revenue and retention.
Christine 35th Movie Anniversary Fundraiser
Hollywood drives into downtown Rochester, NY.
Three-day event including private VIP receptions with the original movie cast, composer, car and special screening. Plus autograph signings, photo op, and composer concert. All proceeds benefited the Vietnam Vets, Chapter 20. Managed all aspects of the event for CGI Communications.
US Tennis Open
Serving up business around the globe.
Full stadium branding, advertising, customer entertainment, on-site activation programs demonstrating Xerox capabilities across all lines of business and global markets. Activation included gamification, social media, VIP events with celeb talent, special clinics and receptions. Negotiated exclusive business equipment contract with the US Open.
Barclays Center
Biggest names in sports and entertainment meet leading brands and business leaders.
Executive hospitality for 225 sports and entertainment events per year. Branding, PR, social media, and on-site activation. A white glove VIP program hosts customers/prospects at Xerox’s Executive Briefing Center combined with high-value, high-visibility Barclays events, i.e., Paul McCartney, Barbra Streisand.
Olympics – Greece / Vancouver
Olympic gold for top customers.
300 c-level global guests, in 4 waves, 6 languages over 5-days. Program included business meetings, Olympic events, special dinners, tours and entertainment. For Athens Olympics, each guest received a once-in-a lifetime memento: a hard-copy variable data printed coffee table book showcasing Xerox digital print services with personalized guest photos of their unique experience.
NY Mets
Hitting it out of the park with Mets and new stadium.
Branding throughout the stadium, marketing, 40 hospitality events per season, product launches, and special VIP game events, i.e., Chairman’s event with both Mets & Xerox’s CEOs “Metworking” with noted speakers and business celebrities. Hosted employee engagement event at Citi Field event utilizing tied to a sales contest and employee recognition/retention.
Client First Forum
Putting clients at the forefront.
A regional market 3-day business event in Charleston, South Carolina for human resources leaders and professionals to discuss industry leading edge opportunities and trends. The event including various entertainment activities, i.e., dine arounds, dinner at the governor’s mansion, and customer panels.
WTA Event
Unmatched global success on the court and in business.
Throughout the US, Latin America and Europe, this exclusive business partnership aced the competition with activation and sales results around the globe. On-site branding, exhibits, business integration, hospitality, player appearances and more combined to create enhanced c-level connections and contract revenue.
Sony Open
An elite, suite success.
Known as the 5th Grand Slam, Xerox business and customers won big with this high–profile event. Considered one of the most prestigious titles, 726 special guests enjoyed two weeks of prelims, tournaments, business meetings, player appearances and suite hospitality. Sales teams enjoyed lots of net new revenue.
Real Business Live Meetings
Nothing succeeds like real life sales stories.
Ready for Real Business—leveraged national advertising momentum and investment to create market impact by bringing local stories, customers and solutions to “real life” across the country. A national road show model with breakthrough revenue and sales pipelines success in scores of local markets.
Walt Disney Events
The neon lights and the results are bright on Broadway.
Partnering with the world’s most successful entertainment brand combined with the theatrical limelight of Broadway, helped Xerox bring not only smiles to our customers and prospects but high-value brand awareness and sales success results to our business partners and sales teams.
Dallas Cowboys
Playbook for successful business.
Leveraging Xerox Dallas Cowboy sponsorship, this 4-day event hosted at The Star (Dallas Cowboys headquarters & training facility) included business meetings, tours, a football game and special VIP experiences.
Buffalo Bills
Fans, customers and prospects make big gains for hometown team.
Luckily the Bills have diehard fans that reach across markets and geographies. We tapped that spirit to activate our Xerox sponsorship across divisions, sales and customers all season long. With training camp events to game-day engagement, we got results that made us want to “SHOUT.”
Process & Productivity Improvement Tools
Event Repository
Look-book to leverage and activate sponsorships, venues and partnerships.
Clearinghouse resource contained all aspects of each event easily accessed by the sales force, lines of business, partners, etc. Included event-at-a glance, detailed program overview, logistics, ticket request, transportation, air, key contacts, sample creative materials.
XEP
Sales enablement software to manage and cultivate leads.
Managed the executed an automated software platform that would allow the sales reps to personalize invite templates by specific events, send to attendees, monitor status, send automated personalized pre-event reminders, post-event thank you and surveys. Data connected to Salesforce for follow-up 6, 12, 18, 24 months out.
Smartsheet
Bringing market intelligence and accountability to sponsorship tickets.
Developed and launched worldwide a real-time, on-line ticket availability tool that displayed ticket availability by event, date, location, and logistics, allowing the field to easily understand event availability, request tickets and monitor costs and process. All requests were reviewed, approved/declined within 48 hours.